TheSteveStiffler.com

Steve Stiffler

Experience:
Penton Media - Overland Park, Kansas
Online Product Development Manager
September 2007 to Present
Responsible for the overall management of audience growth and functionality of five Penton Media web sites. Managed daily input of content into our content management systems. Closely monitor Internet trends and competitor activities to translate findings into new web pages to increase web traffic. Responsible for the optimization of all daily web content for the best SEO results. Managed both SEO and SEM efforts for each web site for search engine and web marketing. Responsible for analyzing web statistics using Omniture and reporting trends to content editors, sales staffs and magazine publishers. Responsible for building new web pages and redesign current or old web pages. Build graphics as needed for editors or advertisers. Troubleshoot problems or issues that arise with web sites.

Windstream Communications - Little Rock, Arkansas
Interactive Marketing Sr. Analyst/ Web Project Manager
June 2006 to September 2007
Responsible for managing all aspects of Windstream.net, including: site development, traffic growth, development and growth of new and current revenue streams. Responsible for developing and managing vendor relationships needed to develop new web content. Identified new content providers and anticipate customer wants and needs. Managed and participate in the design and redesign of customer service areas of Windstream.net. Developed and implement new revenue channels, increasing revenue by 30%. Assisted in the marketing and advertising plans for Windstream.com. Managed Windstream.net projects between IT and Marketing departments. Answered customer emails that related to windstream.net. Produced and encoded video for promotional web sites.

Living Church of God - Charlotte, North Carolina
Television Producer/Director & Web Marketing Manager
December 2002 to February 2006
Produced, directed and edited an internationally distributed news orientated television program. Responsible for overall look and all aspects of production from studio setup, set design, lighting, directing, close captioning, building graphics, acquiring stock footage, music and editing. Maintained ENG equipment, including camera setup, lighting and audio equipment. Managed relationships between outside vendors for production and equipment needs. Supervised production crew, in-house producers and duplication. Maintained production budgets and oversight of new equipment purchases. Set and followed strict weekly production deadlines. Wrote copy, edited and produced promotional materials to promote program, booklets and web sites. Managed a team of web developers and content editors in designing and implementing over 500+ pages of content on tomorrowsworld.org and lcg.org. Managed the redesign of these websites including the creation of new graphics, managing weekly e-newsletters, creating and managing web blogs, encoding and streaming of audio and video media and providing content through RSS feeds. Responsible for maintaining project timelines and budgets. Developed all advertising and marketing plans for websites. Developed and executed PPC and SEO marketing plans, which led to a 60% increase in web traffic and 40% increase in booklet/magazine distribution. Managed the design of a multi-layered content management system (CMS). Worked with all internal departments to meet their needs on the web. Handled questions, suggestions and complaints submitted by email.

TNN & CMT (MTV Networks) Nashville, Tennessee
Program Research Manager & Program Scheduler
July 1999 to May 2001
Developed and managed primary quantitative and qualitative research studies for developing programming and marketing strategies. Provided reports to the executive staff in response to requests for ratings, demographics, and competitive network data. Provided ratings reports and input for scheduling stunts. Tracked, analyzed, and reported program ratings to executive management and producers. Managed relationships with multiple research vendors, including Nielsen. Managed the development of focus groups and surveys for the testing of programming and promos for TNN and CMT. Assisted in planning research budgets. Developed Intranet site for TNN and CMT Research Department. Supervised Research Assistant. Transferred program information from old TNN program database to new MTV Networks program database. Organized contractual and episodic data. Scheduled movies and series. Created archives of historical data. Assisted in transferring programming files from Nashville to New York offices.

KLRT FOX 16/KASN UPN 38 Little Rock, Arkansas
Internet Sales/Research Director
March 1997 to July 1999
Created one-sheets and sales presentations that increased station revenue and market share. Developed marketing strategies for clients. Used national and local television ratings to create sales presentations. Trained sales staff on new software as necessary. Coordinated ratings breakouts with Sales, Marketing and Program departments to monitor programming trends within the market. Created ratings estimates and managed relationship with rep firm’s research department. Worked with Programming Department to analyze scheduling strategies. Maintained web sites for both stations. Developed content and advertising packages for both KLRT and KASN web sites. Created sales opportunities with Internet related products that brought non-traditional revenue to the stations. Produced on-air promotional spots for web sites and worked with Promotion Department to promote the web sites.

Education:
University of Arkansas at Little Rock. Little Rock, Arkansas
Bachelor of Arts in Communications
Minor: Marketing

Skills:
Effective at managing vendor relationships
Excellent reporting and presentation abilities
Strong knowledge of MS Word, Excel, Power Point, and Access.
Strong Adobe Photoshop and Macromedia Dreamweaver CS3 skills
Worked with Sorenson Squeeze, Cleaner 5 for digitizing and encoding web A/V.
Working knowledge of HTML, Flash coding and using FTP programs
Experience with Boris Red and Adobe AfterEffects
Strong skills working with Final Cut Pro Adobe Premiere Pro and Avid Non-Linear Editing systems

References:
Available upon request

cforms contact form by delicious:days